Tokidoki x Ju-Ju-Be
Ju-Ju-Be is fun and funky. So when it was time to find a partner to work with in collaboration, we needed someone that was at least as fun and funky as we are, if not more. So here’s the story. Kristin has had a long time dream. It started from when she worked as ASICS and they did a collaboration with a super hip brand…tokidoki. She fell in love with them and collected all their cool stuff. She had their stickers all over her computer, and thought “wow, wouldn’t it be amazing if we did a Ju-Ju-Be collab?”
Well…fate sometimes works out well ( BTW tokidoki means “sometimes” in Japanese). Joe ran into the founders of tokidoki … Pooneh, Ivan, and Simone Legno (the amazing artist) at a private Lady Gaga party in LA. Simone and Joe hit it off, talking it up in Italian, and seeing what kind of fun stuff the two brands could cook up. A few meetings later up at tokidoki’s ultra cool (and semi-secret) headquarters in LA, the Ju-Ju-Be and tokidoki team came up with some awesome stuff for you! Enjoy! You’ll see that it’s taking FUN and FUNky to a whole new level while still keeping the FUNction that has made Ju-Ju-Be legendary.